Services

Homepage -  Services

Our services cover comprehensive requirements for marketing and public relations activities. The basic foundation of APC’s work with its clients is, however, consultancy in the areas of media relations and relations with the public – the creation of long-term communication strategies. Our communication strategies are accompanied by media strategies focusing on the needs and priorities of the client.

Following the approval of a communication and media strategy we focus, first and foremost, on media coverage of the client or his particular needs. The approval of short-term media plans takes place at regular agreed intervals at meetings between both sides. We can, when necessary, also provide clients with services over and above those given in the contract closed.

Our services include:

• The creation of communication strategies and specific plans
• The creation of media strategies and specific plans
• Optimising communication with individual groups (the media, the government, the public, employees)
• Proposals for increasing synergetic effects
• The purchase of advertising space in the media
• The placement of contracted PR texts
• The monitoring of media output
• The analysis of media output
• Recommending further action to be taken on the basis of media analysis
• The organisation of events – press conferences, meetings with key partners, social events on diverse occasions, meetings with journalists
• Drafts of presentational materials and their production